Where it all started
I was sixteen the first time I realized the power of a story.
My mom took out a loan so I could buy my first car. There was only one condition: if I wanted to keep it, I had to pay the insurance myself.
So I went looking for a job.
There was a grocery store near my house, and I was determined to get hired as a bag boy to pay for my insurance. Every few days I’d stop in, ask for the manager, and check on my application.
For three weeks, I got the same answer.
“We’re not hiring right now. Check back in a few days.”
After a while, it started to feel personal.
Then one day, frustrated and running out of options, I tried something different. Instead of asking for a job, I told him my story.
I told him about my mom taking out a loan for my first car. I told him how badly I wanted to be able to drive my car to school. I asked him if he remembered getting his first car.
And almost instantly, something changed.
Nothing about me had changed. No new qualifications, no new experience. The only difference was that this time, I told my story, and he saw himself in it.
I’ve spent the last decade proving that what happened in that grocery store wasn’t luck. It was a skill.
A skill that builds trust, creates connection, and influences decisions.
That lesson shaped the work I do today. I help entrepreneurs, leaders, and organizations use Strategic Storytelling™ to create influence, connection, and profit.
